Miley Cyrus Is A Role Model

Fell through the rabbit hole into Working At Home Mom, and since Miley Cyrus is embedded in my brain, this post caught my eye:

“What can we learn from Miley Cyrus? She really does know how to market herself.  How is she doing it and how can we do it to get our name out there and get as huge results as she is??

Well, for one thing, she is every where! We can take that and run with it. We have got to get our names and businesses out there so that they are everywhere, too."

Excellent point.  Miley Cyrus is ubiquitous; she’s on billboards, TV, tee shirts, nightgowns, backpacks, paper plates, and about everything else besides beer cans.  She’s a product of saturation marketing courtesy of Disney Studios.  Market yourself like Miley (well, actually like Disney markets Miley), and make a long-reaching permanent mark on customers' brains.

But how can I market myself if I don't have Disney behind me? 

As a Class-A distractible ADD poster child I can't drive without flipping my eyes left and right at billboards as if I were watching a tennis match. I know I’m not the first parent to cringe at verbatim recitations of television ads: "please oh please oh please Mom, can we have that? They're magically delicious!" Still, billboards catch only people who drive past them. TV and radio commercials hit insomniacs; stay at home moms with time on their hands (as plentiful as dodos) or couch potatoes, but only within their broadcast range. Then there’s the prohibitive cost of buying advertising.

When I bought my web site, FeeFiFoto, I assumed I’d be able to count on word of mouth to increase sales. "Word of mouth" used to mean exactly that -- you'd talk to your family and friends, they'd talk to theirs, throw in some letter-writing, and in days, weeks or months, the story got out there. Now the phrase refers to something way more powerful than simple conversation or written correspondence. Call it "word of mouse": we're on the Internet now, baby! We spread news, gossip, product and customer service reviews in an instant to all corners of the globe (I've never understood that expression, since globes don't have corners. Maybe it’s a relic from the flat earth days.) The Internet is everywhere; therefore, if we want to market our businesses successfully we need to be everywhere, just like Miley, to keep up. To make an impact on eyeballs all around the world at lightning speed, saturating the Internet is the way to go.

Fortunately, I can generate my own viral version of word of mouth at not much more cost than my time at the computer writing, which is something I enjoy anyway.  So I blog. I write about myself, my family, my business, balancing my family and my business, my dog who eats my shoes, anything I can think of to get some attention and bring eyeballs to my site. The best part is that I can do all of it while wearing my Hannah Montana pajamas.

Comments

[Danielle age 13]

i am super upset and hurt when i watched Oprah today Miley Cyrus was on it. it is awful on how scalpers buy all the tickets to her latest concert and they were sold on in matter of mins. i was heart broken when i couldnt get tickets instead they went up to 6000 dollars!!!!!!!!!

[hannah montana]

hey guys how are you?